Privacy Policy

This Policy applies to the processing of personal data of the following categories of individuals:

• Customers/Users who browse, order, book, or pay on SuprX.
• Merchants/Service Providers who list products/services on SuprX.
• Delivery/Rider/Driver Partners who fulfill orders or rides.
• Visitors to our websites, support channels, and marketing pages.

If you use third-party platforms linked from SuprX, their privacy policies apply to data they collect independently.

We collect information in three ways: (a) you provide it, (b) we collect it automatically, and (c) we receive it from partners where permitted by law.

When you purchase goods on SuprX, we may process additional details such as:

• Delivery instructions, gate/landmark notes, recipient details.
• Substitution preferences (e.g., out-of-stock alternatives).
• Returns/refund reasons, photos of damaged items (if you submit them).

For ride-hailing, on-demand help, or logistics, we may process:

• Trip details: pick-up/drop, route metadata, timestamps, fare breakdown.
• Safety events: emergency alerts, incident reports.

We use personal data for the following purposes:

• Create and manage accounts.
• Enable browsing, ordering, booking, and fulfillment.
• Provide customer support and dispute resolution.
• Improve product search, recommendations, and local availability.
• Ensure platform safety, prevent fraud, and enforce policies.
• Comply with legal and regulatory obligations.
• Send service communications (order updates, OTPs, receipts).
• Send marketing messages only where permitted and with opt-out options.

We primarily store data in India. Where cross-border processing occurs (e.g., use of global cloud tools), we implement contractual and technical safeguards consistent with applicable law.

We retain data only as long as necessary for:

• Service delivery.
• Tax/accounting requirements.
• Fraud prevention and dispute handling.
• Legal compliance.

After this, we delete or anonymize it unless retention is required by law.

Subject to applicable law, you may have the right to:

• Access your account information.
• Correct or update your data.
• Request deletion of your account.
• Manage marketing preferences.
• Withdraw consent for optional processing.

We may need to verify your identity before fulfilling certain requests.

SuprX is not intended for children unless a parent/guardian has provided consent where required. We may restrict certain features (e.g., payments and ride services) to users 18+.

We use reasonable security safeguards including:

• Encryption in transit where feasible.
• Access controls and audit logs.
• Fraud monitoring and anomaly detection.
• Secure SDLC practices.

No system is 100% secure, but we work to prevent unauthorized access and misuse.

Our websites may use cookies and similar technologies for:

• Session management.
• Analytics.
• Security.
• Personalization.

You can control cookies via your browser settings.

For privacy-related queries or complaints, you may contact our Grievance Officer / Privacy Contact:

Response timelines will be consistent with applicable law.

We may update this Policy to reflect changes in law, technology, or our services. We will post the updated version with a revised “Last Updated” date. Where required by law, we may also notify you through the Platform or other channels.